Liquid Crowd offers founders and investors a path to liquidity through the most technologically advanced equity crowdfunding platform in Canada
Equity crowdfunding is a mechanism that enables broad groups of investors to fund startup companies and small businesses in return for equity. Investors give money to a business and receive ownership of a small piece of that business. If the business succeeds, then its value goes up, as well as the value of a share in that business. The converse is also true. Coverage of equity crowdfunding indicates that its potential is greatest with startup businesses that are seeking smaller investments to establish themselves, while follow-on funding (required for subsequent growth) may come from other sources.